Về chúng tôi · About us

We built Flourish for the family we wish we’d had.

Flourish is a small team of Vietnamese-American clinicians, coaches, and community builders. We make coaching accessible to families who have rarely had a seat at the table — and who carry the particular weight of raising children between two cultures, two languages, and two generations.

Our story

How we got here.

In 2023, Dr. An Nguyễn kept having the same conversation in her private practice. Vietnamese-American parents, usually in their 40s and 50s, sitting across from her in quiet panic. Their teenagers didn’t want to talk anymore. Or couldn’t — the language had faded. Or wouldn’t, because something had cracked open and nobody knew how to name it.

The parents had been raised in households where feelings weren’t discussed. They were trying, honestly, to do it differently. But they didn’t have a script, and the English-language parenting advice didn’t quite fit the shape of their lives.

An called Trang — an old friend, a school counselor, a mother. They started running free Saturday-morning Zoom calls out of An’s kitchen. Twelve families the first week. Forty the next. By the end of the year, they had a waitlist.

Flourish is what those Saturday mornings grew into.

The team

Two co-founders,
one shared belief.Hai người sáng lập, một niềm tin chung.

portrait — dr. an nguyễn, warm studio light, 3/4 angle

Dr. An Nguyễn, LMFT, PhD

Co-founder · Lead coach

An is a Licensed Marriage and Family Therapist trained at UCLA, with twelve years in private practice. She was born in Sài Gòn, raised in Garden Grove, and spent much of her twenties trying to translate her parents to herself. That work eventually became her clinical specialty: immigrant families, intergenerational trauma, and the quiet grief of growing up between languages.

I wanted to build the practice I needed at 16 — for the kid who didn't have words for any of it.
12 yrs
Clinical practice
2,400+
Families served
EN / VN
Fluent
portrait — trang phạm, warm studio light, 3/4 angle

Trang Phạm, LCSW

Co-founder · Community lead

Trang spent ten years as a high-school counselor in San José before co-founding Flourish. She is the mother of two teenagers — now 17 and 19 — who have survived her coaching and still come home for Tết. She leads our de-escalation workshops and holds our community together on the group chat at 11pm.

My kids taught me that my job isn't to fix them. It's to stay in the room.
10 yrs
School counseling
2 teens
Of her own
EN / VN
Fluent
Advisors & clinical board

People we trust, who trust us back.

Dr. Hoa Lê
Clinical psychologist · UCSF
Prof. Tùng Vũ
Asian-Am. studies · UC Irvine
Dr. Mai Trần
Adolescent psychiatry
Chi Đoàn, MPH
Public health, Kaiser
Our promise

Clinically sound.

Every coach is licensed, supervised, and trained in evidence-based modalities. No pseudoscience. No gurus.

Culturally rooted.

We don’t flatten Vietnamese-ness into a stereotype. We hold space for the real complexity of it.

Honest about limits.

Coaching isn’t therapy. When your family needs more, we’ll say so — and help you find it.